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Article: 90 Days In

90 Days In

90 days in. Real talk.

It took almost four years to find the right space, work with brands and get Thursday Casual to a point where we could actually open the doors.

Then it happened fast.

We took the keys at the start of April and launched with most of you on June 18 & 19. From there, we added a carefully curated group of brands, bought inventory, merchandised and operated a store.

Myself, Charlene and Carmen built a machine that was an empty shell in April.



We’ve felt embraced by the Inglewood community daily. And the word community has a new, energetic feeling for me. It’s moved from let’s work together to let’s build together.

We are building Thursday Casual as a physical space first. We prioritize the in-store experience, always.

Our social media is pretty average right now, but we’re learning. Thank you for your patience.

We want to continue to deliver. Please, never hesitate to reach out.

Speaking transparently, what we have coming to the store is phenomenal. Most of it should be here for October.

Four years to get here. 90 days in.

Stay tuned. Come explore.

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About Us

About Us

Calgary is a mountain city. On a clear day, you can see the Rockies from downtown and be standing in Kananaskis two hours later. Most people treat that as two different lives, work and outdoors, wi...